Life & Annuities Reimagined
We take pride in our origins – but we aren’t afraid to challenge the status quo when it means a better company, better products, and a better experience for you.
A past built on industry expertise
Founded in 1960 and reimagined in 2018, American Life has been providing financially stable insurance products to customers for over 60 years.
A future built on innovation
We believe that planning for your future shouldn’t be a process that’s stuck in the past. American Life saw an opportunity to integrate cutting-edge technology into an industry that is often laden with outdated systems and complicated processes. In September 2018 we announced our partnership with FAST, a leading digital platform, making us the first insurance company to be entirely cloud-based. By introducing new technology and a forward-thinking business model, we have transformed the experience of buying insurance and annuity products from being time-consuming, complicated, and stressful, to being simple, fast, and easy.
A better customer experience
Foundations of our Success
Experienced Management & Dynamic Culture
Our culture is forward-thinking, risk-averse, entrepreneurial, and collaborative.
We value building strong relationships with our business partners, our customers, and their agents.
We believe transparency and good customer service are critical to our success.
Technology & Innovation
Unique to the insurance industry, our adoption of modern technology enables lower costs, faster speed to market and a superior customer and agent experience.
Financial Strength
Our flexible capital model allows us to quickly meet the changing demands of our customers and the marketplace.
American Life has a long-term outlook that focuses on maintaining stability as we grow.
Efficient Operating Model
We keep costs low and pass the savings on to our customers through competitive products.